If you don’t think you need to employ a digital agency, read this. BBC figures show that UK consumers spent £33 billion online in 2009. You can hardly blame them: improved technology has allowed the convenience of internet shopping to permeate our lives and we increasingly buy anything from clothes to technology to groceries online. But still, £33 billion’s no small amount. What’s your company doing to earn itself a piece of that pie.
The entire world has gone digital. Online is the new offline. The massive growth of online retail represents a huge opportunity for businesses. This is never truer than for smaller companies which might be lacking in presence on the high street. The internet makes everyone equal. Or at least, there’s definitely the potential for everyone to be. Just ask your digital agency! This means that even small businesses can find new customers online providing they have a decent digital strategy.
Unfortunately, too many smaller companies have fallen into the trap of neglecting their digital strategy. It is important to mention here that owning a website alone does not constitute a digital strategy. What’s the point in owning a website that’s rarely updated, not too user-friendly and impossible to find?
Smaller companies often find that the investment required to employ a digital agency can be overwhelming. But there’s no question that it’s worth the money: your return on investment will only ever be limited by consumer demand for whatever goods or services you’re selling.
Allowing a digital agency to manage your online presence can seem daunting. But you must think of your digital strategy like a well-oiled machine with many component parts, like web design, web development, search engine optimisation, e-mail marketing, PPC and social media, amongst others. When just one of these cogs stops working, the whole machine could stall. Finding the expertise to manage each cog of the online presence machine in-house will be either impossible or costly in terms of time and money. It’s lucky then that your digital agency has the talent to manage all of this under one roof. Think about it, if one company could build an easy to use website that’s aesthetically pleasing and Google robot friendly and then provide ongoing web marketing, you’d hire them wouldn’t you? And that’s why you need a digital agency.
